“That’s how you think and act like a marketer. When serendipity presents you with an opportunity you capitalize on it. And when serendipity doesn’t present you with an opportunity, you create it.” —more—
This article covers far more than “marketing for lawyers.” Whatever a person’s business or profession these days we all must be personal marketers. Here is a bit of wisdom from an analogue world of pressing the flesh. These days we hear much about SEO(search engine optimization) which is decidedly not personal and human as Susan’s experience was. I liked the story because it reminded me that Indians trading pelts on a river bank was marketing and it did not take place in a rubber room.